Our Essential Tips for Marketing Ethical Travel

We travel for rest, adventure and cultural awareness. But what is the impact of tourism on the places we visit beyond feeding their bottom line?

Why You Should Be Segmenting All of Your Hospital’s Marketing Efforts

Not all patients are the same, and if you’re not factoring their varying needs into your outreach, you’re missing a big opportunity.

13 Ways Alumni Associations Are Rethinking Their Engagement Strategies in 2021

There’s nothing “usual” about 2021, so those usual strategies aren’t going to cut it. From hosting virtual events to nurturing crucial conversations, here’s how university and college alumni associations can better engage and attract members in this COVID era.

Q&A: How the Frank Lloyd Wright Foundation is Using Virtual Experiences to Engage and Convert

The COVID-19 crisis has hit the nonprofit sector hard — a fact the Frank Lloyd Wright Foundation knows all too well. Here, the foundation’s VP of communications & partnerships, Jeff Goodman, shares how his organization has found a way forward, virtually.

The New Basics: Travel Marketing During Covid-19

When creating your marketing plan for 2021, consider the factors dictating travel decisions this year — and how DMOs are pivoting to address new traveler behaviors.

It’s a “Post-Advertising” Marketing World — Here’s How to Navigate It

Is your brand positioned for success in the new decade? To help you answer that question, we offer our insights from the recent JEGI | Clarity Media & Tech Conference.