Attention destination marketing organizations: Beware of cookie cutter content topics for your city or region.
It wasn’t too long ago that we talked about the importance of seasonal content for your brand.
It can be tempting: a website from an agency that only builds for DMOs. The problem? You’re locked into an ordinary experience that is difficult to update — and hard to navigate.
Travelers have countless choices when it comes to where they go, how they get there, what to do once they’re there. So how can travel marketing get their attention for the choices that count?
From future-focused millennials to international visitors, here’s what people are still talking about from 2018’s Destinations International conference.