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Casual Astronaut is a content marketing agency that helps brands attract customers and keep them.

A dark space scene shows two celestial bodies against a backdrop of countless stars. The foreground features a large, rocky planet with a rough surface. In the distance, a smaller spherical moon appears, illuminated slightly by a bright star.

Using content to connect with prospects, students, alums and donors.

Universities and colleges have unique needs — as well as budgets that need to be maximized. But the work we do for these institutions is the same as the work we do for our travel and healthcare clients: We create content and digital experiences that inform, delight and ultimately transform a reader or website visitor from a prospective student, donor or partner into an actual one.

A graphic showcasing the University of Arizona's website on three different devices: a laptop, a tablet, and a smartphone. The laptop screen displays a Mars landscape with a tagline "Go Beyond Your Own Beaten Path," while the tablet and phone show various web pages.
University of Arizona

Bringing a University’s Mission to Life Online
A woman with braided hair is sitting outdoors at a table, focused on a laptop screen. She is wearing a maroon short-sleeve shirt and has a takeaway cup next to her on the table. Buildings and people are blurred in the background.
Mission Control

How to Create Websites for University-wide Initiatives
A group of four people engage in a discussion in front of a presentation screen. The foreground features a newspaper article titled "How I2 Is Educating the Next Generation of Informaticians," with subheadings and a photo of a woman gesturing as she speaks.
Mission Control

5 Ways to Engage and Inspire Today’s Donor
Three individuals walk along a pathway with trees on either side. In the background, there is a large building with vertical columns of windows. The image has a yellow tint overlay.
An open magazine spread. The left page shows the title "AIRBORNE," a subtitle about Asia's aviation industry growth, and a photo of three people standing in a modern, well-lit airport. The right page features detailed, colorful illustrations of airport operations.
Embry–Riddle Aeronautical University

Connecting with Students, Staff, Alumni and Everyone in Between
A group of four people are sitting around an outdoor table in a modern office courtyard. Three of them are engaged in conversation while one uses a laptop. Coffee cups are on the table, and a grassy area with trees and a building are in the background.
Mission Control

5 Engaging Approaches to Alumni Content
Two digital magazine pages from "Discover." The left page headline reads, "Tackling Complications of Immune-Based Therapies." The right page focuses on "TRK: Add Support for Personalized PCA, RCC Treatment," featuring a red fingerprint image. Other articles and images are shown.
Mission Control

The Secret Weapon in Boosting Your Institution’s Reputation? Content People Care About
Abstract digital art depicting a wave-like pattern of swirling blue lines on a dark background. The lines form intricate, fluid shapes that create a sense of motion and depth. Small, glowing dots are scattered throughout, enhancing the dynamic appearance.
Washington University in St. Louis

Helping an Academic Institute Find Its Identity

At Casual Astronaut, it all starts with great content. Read on for more of our insights.

Content

6 Surprising Brands Creating Content We Actually Love

These companies and organizations are using compelling content to drive engagement and community — not just sales.
Content

6 Mistakes You’re Making With Your Content Marketing (and What to Do About It)

From ad hoc content creation to skipping promotion, these mistakes are costing you.
Design

Time for a Website Redesign: Start with Content

If you’re thinking about redesigning your website, starting with a content strategy lays a strong foundation.

We never take a one-size-fits-all approach. Let’s chat about a strategy that meets your needs.

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