Not Your Average Donor Profile: 4 Ways to Mix It Up

Donor profiles play an important part in fundraising efforts, but they shouldn’t all look and sound the same. We offer concrete ideas for making these pieces more compelling and personal.

The Pandemic Didn’t Destroy Alumni Engagement. It Improved It.

What lessons have alumni groups learned during the pandemic and what strategies will they be taking with them? In short, change can be a good thing.

Why Your Alumni Magazine Should Be Both Print and Digital

To get the most out of your content (and the most engagement), you should be packaging it as both a print publication and a digital storytelling hub.

What Makes a Great Nonprofit Website? 6 Sites That Get It Right

A successful nonprofit website does more than ask for donations — it tells a story, builds trust and makes it easy for visitors to explore, learn and engage. These examples show how thoughtful design and strategy can support your mission at every click.

What Your Nonprofit Should Know About Google Ad Grants

Is your organization eligible for this free program? How does it work? We break it down for you.

13 Ways Alumni Associations Are Rethinking Their Engagement Strategies in 2021

There’s nothing “usual” about 2021, so those usual strategies aren’t going to cut it. From hosting virtual events to nurturing crucial conversations, here’s how university and college alumni associations can better engage and attract members in this COVID era.