How to Boost Your Hospital’s Service-line Marketing: Content

You don’t have to whip up a batch of fresh content to support your organization’s service-line efforts. Here’s how to refresh and reuse existing assets to drive volume.

How to Tackle Sensitive Topics in Healthcare Content

Is your hospital or healthcare organization shying away from discussing certain subjects? Here’s how to (tactfully) create the delicate content consumers are actually searching for.

The Secret Weapon in Boosting Your Institution’s Reputation? Content People Care About

In an era of US News & World Report rankings, it’s clear that reputation matters. Here’s why creating compelling content should be part of your outreach strategy.

4 Content Distribution Channels for Your Healthcare Content Marketing Strategy

Here’s what to do when traffic is a trickle, instead of a flood.

The Next Healthcare Marketing Opportunity: Targeting the Out-of-Pocket Patient

Discover how content can help healthcare marketers reach the growing high-deductible health plan users.

Why Your Patient Testimonials Are Awful (and How to Make Them Great)

Your patient testimonials probably aren’t doing you any favors. But before we can fix them, we have to know why they’re not working in the first place.