Helping Higher Ed Successfully Share Its Stories

How can universities and colleges let folks outside their walls know how their research is making an impact? Here’s how Casual Astronaut helped three different academic institutions do just that.

4 Industries Healthcare Marketers Could Learn From

From meal-prep companies to financial services, here are a few content marketing takeaways from unexpected industries.

11 Business Buzzwords We Hate

We have a big, authentic, synergistic idea. Are you ready to become a thought leader?

How to Create the Perfect Email for Your Subscriber List

Your subscribers get hammered with new emails every day, so it’s vital your email stands out from the crowd of others vying for their attention. Spoiler alert: Most people don’t even open your email. And when they do, you have keep them engaged.

These Travel Sites that Make It Easy to Plan a Trip

The best content strategies go beyond simply entertaining readers and actually encourage action.

Why Seasonal Content Matters in Travel Marketing

Travelers aren’t looking for the same experience in June as they are in January — here’s how to tailor your content to reflect the ways people plan.