Connecting with Students, Staff, Alumni and Everyone in Between
From a bi-annual alumni magazine to university-wide brand messaging, our work with Embry-Riddle Aeronautical University has one goal in mind: reach the right audience.
Like all universities, Embry-Riddle has a number of different audiences it needs to speak to — alumni, donors, faculty, prospective and current students, and the list goes on. In our work with the university, audience is always top of mind.
For Lift, the university’s alumni publication, that means connecting not only with alumni but also with donors, and ensuring the finished product catches their eye and keeps their attention. We accomplish this with custom illustrations, original photography and graphic punches that appeal to the target audiences.
And as the university strives to better articulate its reputation as a global leader in aviation and aerospace education across its key audiences, we worked with the team to develop a cohesive story about what Embry-Riddle stands for and what it offers. The resulting brand positioning and messaging guide and content strategy arm individuals across the university with the tools they need to speak directly to each audience group.