A C/A digest exploring the boundaries of content creation, design and digital marketing strategy.
5 Ways to A/B Test Your Digital Campaigns
A/B Testing can increase the efficacy of your digital marketing efforts. Here’s how to get started.
Mastering the Art of the Headline
Writing accurate, compelling display copy is no easy feat. These tips can help.
ChatGPT and the Future of Travel Planning
A guide to understanding the benefits — and implications — of generative AI for destination marketing.
What Google’s Helpful Content Update Means for Your Organization
It may have started to roll out a year ago, but many websites are just starting to see the effects post the final update in September 2023. Learn how to prevent “faking freshness” and other missteps that have the potential to damage your site’s organic visibility.
The C/A Media List: 22 Sources of Marketing Inspiration
The websites, newsletters, podcasts and videos you should be consuming to up your game.
7 Easy Ways to Boost Your Destination Marketing Strategy
Breathe new life into your DMO’s existing plan with these of-the-moment updates.
Why Diversifying Digital Marketing Channels Is Key to Success
Invest in a mix of platforms and you’ll drive the strongest and most consistent results. Here’s why.
Our Favorite Museum Websites (And What You Can Learn from Them)
Tasked with driving ticket sales and donations while also sparking a sense of wonder and awe, these four museum websites are best in class.
Case Study: 5 Things You Can Learn from NYU Langone Health’s Physician Focus Website Design
This physician-facing content hub shines a light on the innovative work being done at one of the nation’s top hospital systems and academic medical centers.