Mission Control

A C/A digest exploring the boundaries of content creation, design and digital marketing strategy.

A dark, cloudy night sky with silhouettes of mountain peaks in the foreground. The stars twinkle faintly, providing minimal illumination to the snowy ridges of the mountains, creating a serene and mysterious atmosphere.

Digital Marketing

5 Ways to A/B Test Your Digital Campaigns

A/B Testing can increase the efficacy of your digital marketing efforts. Here’s how to get started.

Publications

Mastering the Art of the Headline

Writing accurate, compelling display copy is no easy feat. These tips can help.

Travel

ChatGPT and the Future of Travel Planning

A guide to understanding the benefits — and implications — of generative AI for destination marketing.

Strategy

Master Class: Marketing Lessons from 4 Best-in-Class Brands

Year after year, these four companies manage to raise the bar for marketing teams everywhere. Learn how to use their marketing strategy to inspire your own.

Two hands hold a tablet displaying a website with the title “Creativity, Collaboration & Community” and “Stories Behind the Science at Penn Medicine’s Abramson Cancer Center.” The background includes office supplies, a cup of tea, and a small orange tray.

Strategy

Your Annual Report Deadline Is Approaching. Start Smart, Now!

Get ahead on your annual report by implementing smart strategies now, from engaging leadership and stakeholders to choosing the right format.

Websites

Website Redesign 101: The Getting Started Checklist

Time for a new website? Though the process may seem daunting, this checklist will equip you with the tools needed to navigate a redesign, ultimately ensuring your website excels in both form and function.

Digital Marketing

5 Ways to Boost Your Paid Search Results and Maximize ROI

Paid search is one of the most effective marketing channels for driving quality traffic that converts. These pay-per-click best practices will help you get the most from your investment.

Publications

5 Timeless Publication Design Principles

Follow these guidelines to help your print marketing project stand out — for all the right reasons.

Higher Education and Nonprofit

7 Things to Consider Before Choosing an E-Commerce Solution for Your Nonprofit

If you’re ready to start an online store to bolster your organization’s fundraising efforts, investing time and resources into finding the best fit will pay off in the long run.

Healthcare