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Our Work Voices for CASA Children

Inspiring Advocacy and Increasing Awareness

Voices for CASA Children strives to ensure every foster child in Maricopa County has the support of a Court Appointed Special Advocate (CASA). In an effort to further this mission, we used content, social media and digital marketing to drive volunteer recruitment.

A smartphone, laptop, and tablet display a child advocacy website promoting volunteerism for Arizona foster children. The screens show smiling children with text encouraging people to become voices for foster children and apply to be CASA volunteers.

A nonprofit that supports foster children in Arizona, Voices for CASA Children turned to C/A for help recruiting more CASA volunteers in Maricopa County. Becoming a CASA is no small undertaking, so we set out to educate and inspire by creating a landing page full of informative content.

From there, we used a combination of email, paid search and digital advertising to target potential volunteers, and ultimately, encourage them to fill out an application.

We never take a one-size-fits-all approach. Let’s chat about a strategy that meets your needs.

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