Simplify Your Content Strategy: 5 Fixes That Improve UX & Engagement

No matter the medium, content needs a clear message and goal. Marketing teams may not realize it, but future customers may be overwhelmed by a busy email, cluttering artwork and the company blog’s ever-growing listicle. Here are five ways to break down your own branding and start laser focusing your marketing strategies.

1. Actually use and read your blog.

It’s always a good time to give your content hub an audit — from a real-life user perspective. Run a quarterly audit the same way a first-time visitor would: scan headlines, test load times, look for visual fatigue and assess whether your content mix still reflects what your audiences are actually searching for. If every post starts to look the same, you’re not just losing engagement, you’re signaling that your brand isn’t evolving.

• Refresh headlines using real search intent (what people would actually type into Google)
• Update older posts with new data, visuals and CTAs instead of letting them decay in the archive
• Rotate in multiple formats (Q&A, infographic, POV post, video embed)
• Audit featured images: if they look like dated stock filler, replace with something fresh

2. Design infographics that engage, not confuse.

Infographics — though colorful and eye-catching, yes — shouldn’t turn into a maze of choices or a hidden-pictures puzzle. Visuals aides should be well designed and tell a short story — not a novel. You can keep infographics clean yet bold with a couple of tricks:

• Use one primary data point per section
• Stick to a limited color palette
• Replace paragraphs with icons and short labels

3. Write emails people actually read (and click).

With email communication, it starts with the subject line, but can quickly go down the digital drain. Readers are already hovering over the trash icon before the message fully loads. Avoid the unsubscribe by keeping copy relevant to your audience’s needs and prominently displaying the call to action. Consistency matters, but clarity matters more. If readers can’t instantly tell what the email is about and why it matters to them, they’ll delete before they ever scroll.

4. Clean up your web pages to improve UX and conversions.

Obviously, a website skimping on content isn’t effective for conversion, but the pendulum can easily swing in the other direction. A cluttered web page of copy flanked by ads, navigation and more copy — plus a steady stream of opt-in pop-up windows — makes users work harder to find what they need.

• Use one primary CTA per screen view so users always know the next step
• Limit on-page pop-ups to one — and only when triggered by behavior (scroll depth, exit intent, etc.)
• Text is a good thing. Let users stop, read and digest — not just scroll.

5. Stop keyword stuffing and start writing for humans.

Keyword stuffing — whether relevant or not — is an evergreen no-no in the online content world, and now that this web rule has been around a few years, visitors are spotting it more easily. The law still holds true: Write for humans, not just for search engines, and you’ll see more organic traffic and better engagement.

Remember less can be so much more when approaching readers, site visitors and customers. Keep your content consumable, and watch your consumers grow.