The Frank Lloyd Wright Foundation’s New Digital Home
An in-depth look at how we helped create an ageless site for a timeless legend.
Designing a new website for the Frank Lloyd Wright Foundation is an intimidating prospect. How do you create a digital home whose scope must not only entail the life and work of the 20th century’s most celebrated architect but also the vitality of his legacy and its relevance to contemporary life, art and culture?
Casual Astronaut was entrusted with this challenge. Unsurprisingly, we found the answers to our questions and inspiration from Wright and his work. Four guiding principles shaped our design for the new site, FrankLloydWright.org, which launched earlier this year.
Read more on the foundation’s content hub, The Whirling Arrow.
Jeff has nearly 20 years experience as a journalist and content marketing strategist. At Casual Astronaut, he oversees the agency’s team of editors and art directors, who collaborate with a network of writers, photographers and videographers to produce content with a journalistic approach. He has launched marketing programs for numerous global brands, including The Ritz-Carlton, CBS Television, UPS and the Frank Lloyd Wright Foundation.
A contributor to Travel + Leisure and Sunset, Jeff is a former adjunct faculty member at Arizona State University’s Walter Cronkite School of Journalism. Jeff lives in Phoenix but flees to Copenhagen every summer to escape the desert heat. Outside the office, he volunteers as a Court Appointed Special Advocate (CASA) in Arizona’s foster care system.