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Mission Control / Higher Education and Nonprofit

6 Must-Attend Higher-Ed Marketing Conferences in 2024

Fine-tune or revamp your institution’s marketing strategy this year with insights from industry experts.

Higher Ed Marketing Conferences 2022

By Kyle Crafton

With multiple audiences, conflicting institutional goals and a long path to conversion, higher education marketers are always up against a unique set of challenges — and the current climate of declining enrollment and state funding only amplifies the issue. Industry events are essential for staying ahead of the game, but not all conferences are created equal. Here are six not to miss.

1. Council for Advancement and Support of Education’s (CASE) Editors Forum 2024

April 2–4 | Washington, D.C.

Join C/A at this Editors Forum conference, where the discussion will focus on creative ideas and inspiration. Expand your peer networks, including editors, freelance writers, design/printing/paper/digital vendors and more.

Highlight: Come to meet fellow creatives. Stay for The Magazine Exchange, breakfast roundtables and the evening “Dine-Arounds.”

2. University of Illinois Web Con

April 4–5 | Virtual

The 24th annual Web Con showcases web technology and tools for social media marketers, content producers, IT professionals, web developers and more. As an entirely virtual conference, this event offers useful information to higher education marketers at all levels without requiring travel.

Highlight: This two-day event brings together more than 300 higher education marketers, programmers, designers and administrators.

3. eduWeb Summit

July 9–11 | Philadelphia

This year will be eduWeb Summit’s 19th in the business, and the event now draws attendees from 16 countries and all 50 states. Through in-person collaboration and a thoughtfully crafted agenda, the conference aims to move higher education professionals from theory to action in every sphere of their work. Content, email, social media, analytics, web design and strategy — it’s all on the table.

Highlight: eduWeb invites participants to share challenges they are facing prior to the event so that these actual, expressed needs can be factored into the program planning.

4. Council of Alumni Marketing and Membership Professionals Annual Conference (CAMMP)

July 16–18 | College Park, Maryland

Focused on raising the national profile and reach of alumni relations, the annual CAMMP conference is free for participating member institutions. Affinity program managers, alumni relations marketers and alumni business development staff come together to network with fellow alumni marketing professionals while also gaining fresh insights to bring back to campus.

Highlight: Conferences expose alumni relations professionals to trends, tools, theories and technologies that can make their work more effective and help them respond to challenges.

5. HighEdWeb Annual Conference

Oct. 8–11 | Online & Buffalo, New York

With more than 100 diverse sessions, the HighEdWeb conference offers valuable takeaways for higher education professionals across departments. The event focuses on providing insight and solutions to the unique challenges facing digital teams at colleges and universities.

Highlight: The hybrid setup makes it easy to participate online if you can’t make it in-person.

6. AMA Symposium for the Marketing of Higher Education

November 10–14 | Las Vegas

For over 30 years, the AMA Symposium for the Marketing of Higher Education has provided opportunities for higher-ed marketers to network with peers and school up on the latest research in the field. The symposium boasts a comprehensive selection of exhibitors, roundtable discussions and an invite-only senior leader experience.

Highlight: Session topics speak to timely issues and challenges facing higher education. Last year, sessions covered equity goals, student mental health and tuition transparency, to name just a few topics.

Are You Planning to Attend?

We are too! We look forward to seeing you at CASE in Washington, D.C., and CAMMP at the University of Maryland. Let’s meet up!


Kyle Crafton
Kyle Crafton Chief Executive Officer

Kyle’s career experience spans the media landscape, beginning as a magazine publisher and later as CFO and publisher of He served as the publisher and GM of the Curbed Network, now part of Vox media. In 2010, he swapped New York City for Arizona and dove into agency life, leading digital initiatives — design and development, interactive marketing, UX and search — and working with clients such as Nationwide Insurance, Charles Schwab and NASCAR.

Kyle has taught courses on digital media entrepreneurship and the business and future of journalism at Arizona State University’s Walter Cronkite School of Journalism. He feels at home among the many Chicago ex-pats in Phoenix. His passions include cooking, college basketball and spending time with his (significantly more talented) creative director wife, his tween children and his dog.

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