Mission Control

Higher Education and Nonprofit

A black-and-white image showing a large group of people walking in different directions. The figures are blurred, giving a sense of movement and busyness, suggesting a crowded urban setting.

Two hands hold a tablet displaying a website with the title “Creativity, Collaboration & Community” and “Stories Behind the Science at Penn Medicine’s Abramson Cancer Center.” The background includes office supplies, a cup of tea, and a small orange tray.

Your Annual Report Deadline Is Approaching. Start Smart, Now!

Get ahead on your annual report by implementing smart strategies now, from engaging leadership and stakeholders to choosing the right format.

7 Things to Consider Before Choosing an E-Commerce Solution for Your Nonprofit

If you’re ready to start an online store to bolster your organization’s fundraising efforts, investing time and resources into finding the best fit will pay off in the long run.

How to Use Content to Keep New Alumni Engaged

Here’s how to keep grads in the fold even as they enter the next chapter of their lives.

Our Favorite Museum Websites (And What You Can Learn from Them)

Tasked with driving ticket sales and donations while also sparking a sense of wonder and awe, these four museum websites are best in class.

A collage of six university alumni webpages. The design of each varies, showcasing elements such as networking opportunities, homecoming events, graduation ceremonies, campus landmarks, alumni success stories, and community building themes.

6 of the Best Alumni Association Website Designs

Tasked with balancing content that engages and functionality that drives donations, these alumni website examples are best in class.

6 Simple Design Tips to Freshen Up Your Alumni Magazine

Try these quick-and-easy tricks to make your alumni magazine a colorful keeper.

The Biggest Marketing Mistakes Nonprofits Make (And How to Fix ’Em)

Avoid these common pitfalls and market your mission in a way that garners support from donors and volunteers.

5 Musts for Effective Alumni Website Design

See which elements leading alumni associations are deploying to drive online donations.

Not Your Average Donor Profile: 4 Ways to Mix It Up

Donor profiles play an important part in fundraising efforts, but they shouldn’t all look and sound the same. We offer concrete ideas for making these pieces more compelling and personal.

6 Must-Attend Higher-Ed Marketing Conferences in 2024

Fine-tune or revamp your institution’s marketing strategy this year with insights from industry experts.

The Pandemic Didn’t Destroy Alumni Engagement. It Improved It.

What lessons have alumni groups learned during the pandemic and what strategies will they be taking with them? In short, change can be a good thing.