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Our Work Case Comprehensive Cancer Center

Creating a Roadmap for a Renowned Cancer Center’s Content Efforts

Case Comprehensive Cancer Center needed help combatting its brand awareness challenges, and it turned to C/A to develop a plan.

A brochure with a black cover featuring colorful microscopic imagery of cells and text that reads "2017 Case Comprehensive Cancer Center Annual Report" against a solid pink background.

What began as a partnership on Case Comprehensive Cancer Center’s annual report quickly expanded to a content strategy engagement.

To help Case CCC chart a course toward increased brand awareness, we completed a full digital audit, including a traffic analysis, SEO review, content audit, competitive analysis and more. With our findings, we then developed a strategic roadmap to inform the organization’s future digital content efforts and mapped out how it can use content to better engage its key audiences.

SERVICES
  • Brand Strategy
  • Editorial Planning
  • Publication Design

Here’s how else we use content to engage our healthcare clients’ audiences — whether they’re patients, donors or physicians.

UT Southwestern Medical Center

A Trusted Partner for a Trusted Hospital

UT Southwestern turns to C/A to create complex, comprehensive reports on scientific breakthroughs and patient care.
Ochsner Health System

Driving Volume with a Content-Centric Multichannel Approach

From lead generation campaigns to web design and development, our work with Ochsner Health System focuses on providing users with the information they need to make the best healthcare decisions.
Vanderbilt University Medical Center

Keeping Physicians In-the-Know While Advancing Institutional Reputation

Vanderbilt University Medical Center’s online content hub delivers the latest discoveries, clinical innovations and leadership in the practice of medicine.

We never take a one-size-fits-all approach. Let’s chat about a strategy that meets your needs.

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