Moments magazine exemplifies C/A’s ability to create compelling, visually stunning publications that drive engagement and support for critical causes
Phoenix Children’s, a leading pediatric healthcare institution, is dedicated to providing exceptional care and transforming lives. To share the profound impact of their work and engage donors, Phoenix Children’s partnered with C/A to create Moments magazine. Highlighting life-changing moments and the transformative impact of physicians and caregivers, our strategy engages readers by showcasing the tangible results of their support through compelling storytelling and design:
- Spotlight Life-Changing Moments: Capture and convey the pivotal moments when families’ lives change forever due to an accident or diagnosis and when physicians and caregivers make a significant difference in a child’s life.
- Engage Donors: Increase awareness and inspire action among donors and volunteers by showcasing the real-life impact of their contributions.
- Immersive Storytelling: Deliver powerful narratives through a sophisticated yet approachable design that appeals to a broad audience without appearing juvenile.
Design
- Traditional Magazine Architecture: Moments features a classic magazine layout with departments that include quick factoids and stories, as well as rich, in-depth features.
- Visual Appeal: The magazine boasts great imagery, engaging design and infographics, including nerd charts and callouts to enhance storytelling and engagement.
- Sophisticated and Approachable Design: The design of Moments is polished and professional, aimed at being sophisticated and approachable, without being juvenile.
Content
- Precise and Evocative Copy: The copy is carefully crafted to be both precise and evocative, ensuring it aligns with the brand’s style and tone while effectively communicating powerful stories.
- Impactful Stories:
Stories highlight the real-life impact of donors’ gifts, illustrating
how their support makes a tangible difference in children’s lives.
- Highlighting Expertise and Research: The magazine emphasizes Phoenix Children’s Hospital’s clinical care expertise and groundbreaking research, showcasing the hospital’s role as a national leader in pediatric healthcare.
- Calls to Action: Specific calls to action encourage readers to learn how they can contribute to various causes through donations and volunteering.
Annual Corporate Issue
In addition to the regular issues of Moments magazine, C/A
introduced an annual Corporate Issue to spotlight the significant
contributions and involvement of corporate donors. This special edition
is designed to highlight the vital role that corporate partners play in
supporting Phoenix Children’s and the profound impact of their
donations on the lives of children and families.
- Highlights the generosity and involvement of corporate donors, emphasizing how their support helps advance the hospital’s mission.
- Provides detailed stories and data on the tangible impact of corporate donations, illustrating how these contributions are making a difference in children’s healthcare.
- Inspires other companies to get involved by showcasing the benefits and positive outcomes of corporate partnerships.
Results
The engaging and powerful content of Moments magazine has resonated deeply with donors. One reader was so moved by the stories and visuals that they felt compelled to call the Phoenix Children’s Foundation directly and make a sizable gift. This testament to the magazine’s impact underscores the success of C/A’s storytelling and design approach in mobilizing support for Phoenix Children’s.