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Our Work Visit Tucson

Creating Content and Campaigns to Inspire Travel

Audience-specific itineraries for Visit Tucson give luxury spa-goers, golf buddies and outdoor lovers alike a richer Tucson experience by highlighting all of the elements of a trip that appeal to their sensibility.

Two hikers ascend a steep, rocky hillside under a bright, clear blue sky with the sun shining overhead. One hiker reaches out to help the other climb. The landscape is arid, and the terrain is rugged.

The Old Pueblo is home to a rich cast of characters, from the artists who contribute to the city’s vibrant cultural scene to professors who have made the University of Arizona an important hub for research and creativity. In an effort to share their stories, along with the history and heritage that sets Tucson apart, we created itinerary landing pages to highlight those myriad only-in-Tucson moments.

By creating dedicated landing pages segmented by target audience, Visit Tucson was able to share highly specific itineraries with Millennials, Gen-Xers and Boomers alike to serve them the information best suited to their travel needs. Prominent CTAs were included to drive conversions, while display and social advertising tailored to each audience was created to broaden Visit Tucson’s reach.

Only in Tucson

Here’s how we helped the destination attract niche audiences care of expertly curated itineraries.

The Perfect Weekend

The Edible Desert

Off the Beaten Path

We never take a one-size-fits-all approach. Let’s chat about a strategy that meets your needs.

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