7 Must-Attend Higher Ed Marketing Conferences in 2025
Fine-tune or revamp your institution’s marketing strategy this year with insights from industry experts.

By Kyle Crafton
With multiple audiences, conflicting institutional goals and a long path to conversion, higher education marketers are always up against a unique set of challenges — and the current climate of declining enrollment and state funding only amplifies the issue. Industry events are essential for staying ahead of the game, but not all conferences are created equal. Here are seven not to miss in 2025.
1. Council for Advancement and Support of Education’s (CASE) Editors Forum 2025
March 18–20, 2025 | Austin
Join us at this year’s Editors Forum conference, where the discussion will focus on creative ideas and inspiration. You’ll have plenty of opportunities to chat with fellow editors about story ideas and compare notes. Plus, you can expand your peer networks, including editors, freelance writers, design/printing/paper/digital vendors and more.
2. University of Illinois Web Con
April 3–4, 2025 | Virtual
The 25th annual Web Con showcases web technology and tools for content producers, designers, web developers and more. As an entirely virtual conference, this event offers useful information to higher education marketers at all levels without requiring travel.
3. 2025 Alumni Professionals of Texas (APT) Conference
April 27–29, 2025 | College Station, Texas
Now in its 50th year, the APT Conference welcomes alumni relations professionals from across Texas and neighboring states, with attendees coming from public and private universities, community colleges and medical schools. This year the event will be held at Texas A&M University.
4. eduWeb Summit
July 15–17, 2025 | Portland, Maine
This year will be eduWeb Summit’s 20th in the business, and the event now draws attendees from 16 countries and all 50 states. Through in-person collaboration and a thoughtfully crafted agenda, the conference aims to move higher education professionals from theory to action in every sphere of their work. Enrollment, the student journey, the alumni experience, AI, analytics, web design and strategy — it’s all on the table.
5. Council of Alumni Marketing and Membership Professionals Annual Conference (CAMMP)
July 22–24, 2025 | Ann Arbor, Michigan
Focused on raising the national profile and reach of alumni relations, the annual CAMMP conference brings together affinity program managers, alumni relations marketers and alumni business development staff to network with fellow alumni marketing professionals while also gaining fresh insights to bring back to campus.
6. Digital Collegium 2025 Annual Conference
Sept. 28–Oct. 1, 2025 | Online & Grand Rapids, Michigan
Formerly known as the HighEdWeb Annual Conference, the Digital Collegium Conference offers more than 100 diverse sessions for higher education professionals across departments. The event focuses on providing insight and solutions to the unique challenges facing digital teams at colleges and universities.
7. AMA Symposium for the Marketing of Higher Education
Nov. 9–12, 2025 | National Harbor, Maryland
For over 30 years, the AMA Symposium for the Marketing of Higher Education has provided opportunities for higher ed marketers to network with peers and school up on the latest research in the field. The symposium boasts a comprehensive selection of exhibitors and roundtable discussions. Plus, it’s an opportunity for Professional Certified Marketers to get continuing education units.
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